KYLIE SMITH  
 KYLIELYNN525@GMAIL.COM | Photo Producer | Luxury Beauty & Lifestyle Campaigns 


I produce high-impact photo and video campaigns for luxury beauty and lifestyle brands. Experienced in managing large-scale productions and delivering compelling visual stories across digital and retail platforms.
AIRBNBNew York City — Producer October 2022 - November 2023


AIRBNB
Assisted in producing three seasonal releases, contributing to the visual content strategy for Airbnb's marketing campaigns.

Produced large-scale photo shoots for national marketing campaigns, including out-of-home billboard placements
    VERISHOP New York City — Manager of Content and Creators + Head of Social  
    January 2021 - May 2022

    VERISHOP
    Researched and cast over 800 content creators, resulting in over 10K pieces of content for Verishop’s platforms.

    Contributed to casting and production of Verishop’s Livestream Shopping, overseeing 100+ streamers going live for 12 hours a day for 14 weeks.

    Ideated and executed social campaigns for multiple platforms, growing Verishop’s Instagram following by 20,000 and garnering over 40 million impressions.
    La MerNew York City — Producer June 2025 - Present


    LA MER PROMOS
    Each month, I produce promotional shoots for La Mer, sourcing photographers and stylists to bring the creative vision to life. These campaigns highlight the exclusive add-on bonuses customers get when shopping, turning every shoot into a story that sells.
    La MerNew York City — Producer June 2025 - Present


    LA MER BEAUTY SHOOT
    I oversee all image renewals and asset extensions for the site. For this particular shoot, our goal was to refresh discontinued imagery across the website. I manage all shoot logistics, including casting, wardrobe, hair and makeup, catering, contracts, the photo team, budgeting, and invoicing.
    La MerNew York City — Producer June 2025 - Present


    LA MER TIKTOK
    I lead a small, agile team of three to produce engaging TikTok content for La Mer. From scouting locations and sourcing models to assisting with lighting and executing creative concepts, I oversee every step of production. This includes ideation, budget management, and post-production, ensuring each piece of content aligns with the brand’s vision and resonates with a digital audience.
    La MerNew York City — Producer June 2025 - Present


    LA MER CGI/AI
    I was part of La Mer’s initial CGI/AI team, where we explored innovative ways to use CGI renderings and AI backgrounds in place of physical products/shoots, expanding our creative capabilities and introducing new approaches to content capture.
    La MerNew York City — ProducerJune 2025 - Present


    LA MER ID&E


    I produce La Mer’s ID&E moments throughout the year, bringing important stories to life for campaigns such as Hispanic Heritage Month, Transgender Day of Visibility , Black History Month, Pride Month, and more. I hire and lead a small team of photographers, lighting, and sound professionals to capture authentic, compelling visuals that celebrate diversity and elevate these cultural moments.
    COFFEE N  CLOTHES New York City — Producer + Account Manager August 2022 - May 2025


    COFFEE N CLOTHES


    Collaborated cross-functionally between brands, vendors, and creatives to prodcue over 50 custom influencer kits for companies including American Eagle, Amazon Influencer and Beauty teams, and Hello Fresh.